2016 Spring Editorial Feature: Invited Design

02 02 2016

We invite you to continue to be inspired by our spring editorial feature all photographed by the talented Jimmy Bishop of Gideon Photo, check out the beginnings of what any event starts with, well designed paper goods with pertinent information! West End Girl worked closely with Fuse Weddings & Events to pull together one beauty of a custom invitation suite for us and we are smitten with it! Take a look …..


West End Girl used pops of dark mixed with spring colors to create intriguing contrast. The napkin fabric was scanned so she could replicate it seamlessly into the paper goods, used as an envelop liner and RSVP envelope, this floral pattern is what has us smitten! A simple + elegant design with a touch of blush hand lettering throughout to read spring + bridal leads us right to our gorgeous venue, Salt Lake Hardware Building.


SL Hardware has long been one of our most favorite indoor venues in the SLC area, a historical building with architectural significance and intriguing textures, this space is neutral enough to make any theme work but has a great vibe for current trends.


The contribution a planner + designer offers a well designed event, assistance in planning, and of course problem solving is a priceless contribution to the perfect wedding. We brought on one of our favorite planning + designing companies to tackle the planning + design on our spring editorial and they went above and beyond! Fuse Weddings + Events stole our spring yearning hearts! Mara Joins us with her insight on spring weddings and this particular design.


Although gorgeous, spring in Utah can be challenging – the weather doesn’t always cooperate. When spring weddings are planned indoors, it’s a safe bet for inclement weather but it’s sometimes a challenge to make and indoor space feel “springy”. I was excited to design a spring wedding at the Salt Lake Hardware building because the urban and raw interior gave me both a blank canvas to work with as well as some incredibly fun architectural elements to play off of.

My aesthetic tends to run on the more polished and elegant side of the scale, even when designing within an urban or rustic space. Like many of our design processes, one element happened to steer and set the tone for the rest of the design. In this case, we sourced a custom-made napkin that featured a bold floral pattern atop a black background. I knew I didn’t want black to be a major focus, but I knew it would lend itself as a great anchor in the design to complement the exposed brick walls, raw wood beams and urban vibe of the venue.


Mara and her team are always bliss to work with and her vision is always on point with trending styles. Stay tuned for more details behind this gorgeous spring editorial shoot throughout the entire week!


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2016 Spring Editorial Feature

02 01 2016

Good morning February! We are going to warm your hearts up all week with a dive into our most current mag issue’s editorial feature! Abound with spring inspiration this one is a real beauty and like with most of our … Continue reading

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Jordan + Maddie: Grand America Formals

01 12 2016

Groomals are becoming well known for being a “Utah” thing, while they are catching on in other locations we do not mind the trademark residing here. Groomals are the perfect solution for capturing abundant love without the stress and time … Continue reading

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Magazine Feature: ‘Maids Fashion

01 07 2016

With each new issue of the mag we always consider how to best bring you new ideas within our editorial shoots. This last issue whilst shooting fashion we picked up a few extra gowns, specifically ‘maids gowns to show you … Continue reading

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Magazine Fashion Feature: Adela

01 05 2016

Pulling our last fashion feature from the current issue out of the pages and onto the blog! The “adela” from Avenia bridal is feminine romance + a little bit of playfulness! Designed by Rosa Clara this beauty has light beading … Continue reading

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Best of 2015: Audrey || editor

12 30 2015

It has been a great recap so far, the girls picked some very deserving posts and now the task falls to me and I will admit it seems a bit daunting! This blog means a lot to me as the … Continue reading

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Best of 2015: Lindsey || social media

12 28 2015

It is hard to believe that another year has come and gone here at UBB, but the calendar says so! This week we are recapping our staff’s favorite posts from 2015! We know they will be some of yours too! … Continue reading

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Paige + Sean: Magazine Wedding Feature

12 16 2015

We love great wedding film here on UBB and today we have a special post, it pulls from the pages of our current mag issue and features the wedding of Paige + Sean but film style! We cannot publish film … Continue reading

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Flower Friday: Magazine Feature

12 11 2015

Love us some flower Friday’s around here, especially when they pull from the pretty pages of our current mag issue! This gorgeous bouquet comes from Amber Reverie Floral + Event Design. We love it’s romantic vibe, the garden style that … Continue reading

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Ronald + Mackenzie: Country Wedding

12 09 2015

These two country lovers were married in Tremonton on the Holmgren Historical Farm. We love their country cowboy style, and the consistent theme throughout! Some of our favorite details, that they branded a bench with their last name initial during … Continue reading

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